ANUI — a jewelry brand that shows everyone that minimalism is not the same as no color.
(FRENCH) — à nuit — means «at night»
(HAWAIIAN) — a nui — means «great».
So it’s great at night?
The brand shows everyone how to use colors in your minimalistic life.
The idea behind the graphics was taken from the shapes of the jewelry: simplicity and vibrant colors, everything a minimalist jewelry brand that promotes a love of color needs.
A reference to minimalism is also the design of printing, concise fonts and an emphasis on graphics. It was also decided to highlight the post-print processing with cutouts for the envelope for certificates.
