Egg Donor Solutions is a company based in Plano, TX, committed to providing intended parents struggling with infertility a way to find the most compatible egg donor for their family.
The EDS logo and typeface was designed to be compatible with their sister company, Surrogate Solutions. The abstracted initials form a heart that wraps around the S, conveying love and warmth. The dot at the bottom, carried over from the Surrogate Solutions logo, represents an egg in the womb.
To cater to an audience of young women, the identity materials includes ample white space, organic lines, and cheerful colors. Incorporated into the letterhead and business card, these design elements reflect the logo and create a lively visual.
Other design applications include a detailed brochure to be distributed to women seeking more information about the company, as well as printed ads, fliers, and many website ads, pictured here as featured on allaboutsurrogacy.com.
