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Playboy Make The Cover

Wright Studio
•
Playboy
Make The Cover

Book Box mailer kits to introduce Playboy Fragrances’ explosive new ‘Make The Cover’ Campaign. Featuring a mirrored book cover - encouraging recipients to share their cover shot on instagram, an eat-a-long experience of sweet canapés and cocktails and a behind the scenes journey of the campaign by simply scanning the QR code.

Printed book pages cleverly bound within the box, with the turn of the last page revealing bespoke food and drink flavoured to match the product.

Design and concept by Heaps + Stacks
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bespoke box bespoke packaging boxes custom boxes custom packaging Gifting Boxes influencer kit luxury packaging Media Kit Packaging
bespoke box bespoke packaging boxes custom boxes custom packaging Gifting Boxes influencer kit luxury packaging Media Kit Packaging
bespoke box bespoke packaging boxes custom boxes custom packaging Gifting Boxes influencer kit luxury packaging Media Kit Packaging
bespoke box bespoke packaging boxes custom boxes custom packaging Gifting Boxes influencer kit luxury packaging Media Kit Packaging
bespoke box bespoke packaging boxes custom boxes custom packaging Gifting Boxes influencer kit luxury packaging Media Kit Packaging
Playboy Make The Cover
Published:
Wright Studio's profile

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Wright Studio's profile
London, United Kingdom

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Wright Boxes

Playboy Make The Cover

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