Newton Manufacturing saw opportunities in the direct mail market and wanted a piece to help sell capabilities in that area. The piece would used by representatives to send to their customers and prospects to start the conversation about direct mail.

 

The company built a direct mail piece using information from a study from the Promotional Products Association International that found incorporating promotional products in direct mail increase response rates. The piece incorporated a Holdzalot – a desktop promotional product that was designed to hold business cards or cell phones. The Holdzalot was also flat and therefore easy to mail.

 

The promotional product served as an example of how to use them in direct mail and their affect on the recipient. Representatives found the direct mail useful in engaging customers for their direct mail business.