Mother's Day, the time of year when we fervently search for a gift good enough to give to our nearest and dearest.
This campaign for Waitrose is targeted towards those who long for the home cooked specialities of their youth, the dishes that may have not been culinary masterpieces, but were high in quality because they were made with care, love and protection.
The campaign runs as a print, editorial, web, and social campaign, and runs along side it's sister project, Como Mama, a new range of Spanish food that I created and branded, introducing a competition that runs both sets of marketing ideas together. The packaging design for Como Mama can be found above the header under 'Portfolio'.
Produced as a self-initiated personal project in January 2014.
