Yahoo Mail launch for Desktop, Mobile and Tablet

Yahoo Mail launch across Desktop and Apps

Global Re-Design, Apps launch and Go-to-Market approach credited with reversing declining user trends, gain global market share to #2, and strengthen #1 US position.

Objectives:

- Drive simultaneous launch of 4 new Mail products across Desktop, iOS, Android and
Windows 8 platforms to defend and grow market position within US and Globally

- Define new positioning, messaging, creative, go-to-market and outbound integrated marketing
strategy

- Achieve 3x YoY Daily Mobile App usage growth

- Reverse growth and convert non O&O experience (IMAP and Mobile Web) usage over to App

Summary: Defined go-to-market strategy and influenced product launch strategy away from individual app launches to a combined "Quattro" 4 product launch to maximize impact. Successfully led all inbound and outbound activations across Desktop, iOS, Android, Windows 8 and Mobile Web platforms. Overall, accountable for impacting product direction, launch readiness, positioning, creative, messaging, acquisition, retention and engagement growth.

Results:

- Re-design credited with reversing declining user trends, gain global market share to #2, and
strengthen #1 US position.

- Integrted marketing around new positioning and consumer message drove positive CSAT read
and core message recall across key target audiences.

- Achieved close to 4x YoY Daily Mobile App usage growth

- Aggressively reversed non O&O experience growth from high double digits to low single digits
within a year