Every month KFC Arabia launches innovative products, that makes you crave, this time our main products were the Bacon and Cheese Box Master for the GCC region and the Double wrap for Egypt.
So we decided to create a 360° campaign, using local insights but that can be understood for anyone around the world,
to let people know that they don’t have to try so hard going to plans that sometimes are not really as cool as they want but no matters what happen, it is easy to find the joy of missing out through KFC.
Client: KFC Arabia -Agency: TBWA\RAAD - Executive Creative Director: James Robbins -
Creative Director: Diego «Kike» Flórez - Art Director: Paula Zambrano - Copywriter: Diego «Kike» Flórez, Adnan Ahmed.
Creative Director: Diego «Kike» Flórez - Art Director: Paula Zambrano - Copywriter: Diego «Kike» Flórez, Adnan Ahmed.
Production: Photography: Karim Hesham - Films: Clandestino - Digital Content: Sponge Productions.
