SAINT-GOBAIN: CARBORUNDUM FOOTPRINT FOR BRA & COL
Footprint and Brand Architecture///Copy///Spots Scripts///Design Guidelines///ATL and BTL Strategy
Challenge. Carborundum was perceived as a too expensive brand for day-to-day work. It had to find its place among the most economical brands on the market without reducing its perceived quality.
Solution. The best things in the world cost little, but they're worth everything, like the priceless feeling of togetherness that makes coworkers a true family. Because more than colleagues, we are brothers.
