NYT EDITORIAL
MAGAZINE DESIGN
OVERVIEW
Designing for magazines, editorial design, and working with spreads is a prominent areas of design. The design must be cohesive with the brand and must support the message of the article. In this project, we worked with an article from the New York Times, a brand with an established brand and reputation. Using our skills to design three spreads for the magazine about the 3-D printing production of houses to help the community.
GOALS
The New York Times is a magazine brand with a big name and a very specific branding style. With this in mind, the goal is to create three spreads with a cover, supporting graphics, and a data chart, all illustrated. Successfully illustrate graphics in a style that supports the message of the story and guides the tone of the spreads.
SOLUTION
After reading and taking notes on the article I noted what the key points were. Using the key points of the story to brainstorm how to visualize the tone of the story. It is a heart-warming story about affordable housing for low-income communities and focuses on connections, unity, and family. This leads me to use a youthful approach, almost a storybook style of illustration incorporating soft edges, texture, and the use of primary colors (red, and blue).
DRAFTS
Throughout the process of designing these spreads the illustrations are what kept changing. It was so important for the style of illustration to match the mood of the article to support the message of the story. The colors, line work and texture all had to be cohesive and work together not against.
ICONS
The icons went through several changes over the course of the project. They are the personality of the layout. The icons work to convey emotion and actions from the story to help visual and bring the topic to life, so giving them the right personality was important. The style and the color choices are what really changed to attitude of the project.
FINALS
This editorial was created for a class project, with no affiliation to New York Times. All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of New York Times. The use of the trade name, copyright, or trademark in my student portfolio for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. New York Times does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
