Amazon Alexa
'On App' Campaign
Everything you've ever wanted in an instant, without breaking your stride. We recently had the opportunity to work with our friends at Amazon for Alexa to create a playful and energized world that shows all that Alexa can do with the touch of a finger. It was a total blast every step of the way!
We wanted everything to have that same "touch" of magic with an effortless twist. Creating choreography and camera language that showcased Alexa's ease of use allowed us to merge script and intent with fun and pep.
"All Day"
"Making sure we captured the energy and fun as we jumped through time was a key problem we had to solve. This carried us through a day in the life of using Alexa, while creating a camera language that connected the scenes in a playful way but wasn't distracting."
"Jay"
“By building out our hero character ‘Jay’ before even finalizing the script we were able to craft our art direction, lighting and set design around Jay’s personality. It was important to us to represent a unique character, who had a bold style and took on a challenge in their own personal way because who else would bring a disco ball camping?”
"Luke & Maya"
“For our third iteration of the Alexa trio, Luke & Maya, we wanted to mix together the energetic camera moves and magic of the first spot with the stylized lighting and character study of our second. With this combination we found the perfect cocktail of exaggerated stylization to match memorable characters to really bring the ease and personality of Alexa to life.”
"Beat the Heat"
There is no better way to beat the heat than to create your own DIY home poolside party. Bringing back the fun of the Alexa campaign for a fourth spot, we set out to bring to life the world of two roommates with a brilliant plan to win their summer. With even more bold colors and lighting, fun characters and fast paced camera work, ‘Beat The Heat’ is the perfect amalgamation of the entire Amazon Alexa On App campaign.
Process
'ALL DAY' TEAM
Production Company: Scholar
Directors: Will Johnson & Chace Hartman
Managing Director / E.P.: Anne Skopas
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Line Producer: Richard Kaylor
Director of Photography: Eric Haase
Production Designer: Jourdan Henderson
Design & Animation: Scholar
Creative Directors: Will Johnson & Chace Hartman
Art Director: Madison Ellis
Managing Director/E.P.: Anne Skopas
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Producer: Mary Mondrus
Conform Artist: Matt Andrews
2D Animator: Zach Herdman
Compositors: Andrew Hardaway, Rich Pernice, Cris Kong
Storyboards: Daniel Colon
Editor: Zach Vandlik
Assistant Editor: Kyle Walczak
Telecine: Company 3
Colorist: Matt Osborne
Color Producer: Blake Rice
Mix & Sound Design: Lime
Mix & Sound Designer: Jeff Malen
Assistant Engineer: Meg Ochs
Executive Producer: Susie Boyajan
'JAY' TEAM
Production Company: Scholar
Director: Will Johnson
Art Director: Madison Ellis
Managing Director / E.P.: Anne Skopas
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Line Producer: Richard Kaylor
Director of Photography: Dallas Sterling
Production Designer: Sara Kugelmass
Design & Animation: Scholar
Creative Director: Will Johnson
Art Director: Madison Ellis
Managing Director / E.P.: Anne Skopas
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Compositing Supervisor: Matt Lavoy
Producer: Mary Mondrus
2D Animators: Sam Bachman, Matt Andrews
Compositors: Navid Bagherzadeh, Cris Kong, Fabio Lamarche
Storyboards: Dakota Warren
Copywriters: Pete Pallett, Sophie Pawlowski
Editor: Zach Vandlik
Assistant Editor: Luke Buckley
Telecine: Company 3
Colorist: Matt Osborne
Color Producer: Blake Rice
Mix & Sound Design: Lime
Mix & Sound Designer: Peter Lapinski
Assistant Engineer: Meg Ochs
Executive Producer: Susie Boyajan
'LUKE & MAYA' TEAM
Production Company: Scholar
Director: Will Johnson
Art Director: Madison Ellis
Managing Director / E.P. : Anne Skopas
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Line Producer: Richard Kaylor
Director of Photography: Shane Kelly
Production Designer: Gen Quintanilla
Design & Animation: Scholar
Creative Director: Will Johnson
Art Director: Madison Ellis
Managing Director / E.P. : Anne Skopas
Managing Executive Producer: Kirsten Noll
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Compositing Supervisor: Matt Lavoy
Producer: Mary Mondrus
Associate Producer: Bella Bergeron
2D Animator: Sam Bachman
Compositors: Dave Chen, Cris Kong
Storyboards: Fred Fassbender
Copywriter: Sophie Pawlowski
Editor: Healy Snow
Telecine: Company 3
Colorist: Matt Osborne
Color Producer: Blake Rice
Mix & Sound Design: Lime
Mix & Sound Engineer: Zac Fisher
Assistant Engineer: Michael Baran
Executive Producer: Susie Boyajan
