Ford Immersive VR Experience - Shanghai Auto Show
Ford came to Imagination with the quest to create an amazing experience for the Ford Shanghai Auto show.
With multiple project stages from exhibition design, huge LED experiences on 360 screens, 36 VR headsets and motorised seats, an 8 VR headset setup in which you can fly through the future of mobility and a 6 people interactive VR experience to introduce the Ford Ecoboost engine among many other offline experiences. Concept designs made with Adobe Photoshop, 3D design made in Maxon Cinema4D and VR experiences build with Unreal Engine.
With multiple project stages from exhibition design, huge LED experiences on 360 screens, 36 VR headsets and motorised seats, an 8 VR headset setup in which you can fly through the future of mobility and a 6 people interactive VR experience to introduce the Ford Ecoboost engine among many other offline experiences. Concept designs made with Adobe Photoshop, 3D design made in Maxon Cinema4D and VR experiences build with Unreal Engine.
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Commissioned by - Ford Motor Company
Responsible agency - Imagination Shanghai
Production company - S1T2
Responsible for - Art Direction, Concept Art
An immersive VR experience for the Ford Shanghai Auto show with a total of 36 people could enjoy the Ford SUV ride at any one time, using virtual reality and rumble seats to demonstrate the specific capabilities of each of Ford's five SUV models.
Concept Art
For the Ford Ecoboost Engine explanation, a second VR experience was created with up to 6 people all together experiencing in a journey of speed, agility and power in a 4 minute interactive and walkthrough VR experience.
Concept Art
Show Case Video
