OVERVIEW
INFOGRAPHIC POSTER + ANIMATED VIDEO + 12 ICONS
GOALS
+ Create an infographic poster about how to make a crochet frog
+ Create icons to support poster information
+ Animate a 10-15 second video highlighting a section of infographic
CHALLENGES
+ Remembering scale of poster when considering body type size
+ Final poster dimensions 16x24 inches
+ Deciding on information layout
PROCESS
RESEARCH AND CONCEPTING
+ I had recently begun crocheting, but found a lot of written patterns are dense
+ I wanted to include tips I had learned through trial and error
+ Investigated roadmap style infographic layouts
DRAFTING
+ I created a custom yarn pattern brush to reinforce theme
+ Implemented cute frog mascot to guide you through your crochet frog journey
+ Selected a cute pastel color scheme and rounded type for cohesion with frog mascot
FINAL SOLUTION
EVALUATION
+ Frog mascot creates unity between poster and animation, while also opening opportunity for future series
+ Stitches as icons are significantly more digestible that written pattern
+ Audio selected for video is on brand
+ Pattern source YouTube video attached for additional help