Feminine beauty brand focusing on the sale of self-care and other skincare related products. Soft gentle brand, that loves feminine designs. Stay away from overly cliche designs.

Want to be seen as unique, and as more than just a self-care brand. Empower women to feel beautiful and confident in themselves. 

Target audience young Women aged 16 - 30 yrs of age.

The initial idea for the logo was to somehow corporate the rose since the name of the brand had rose' in it, but after jotting down a few idea it started to look rather cliche and so I dumped the rose idea and went for something more sleek as the client want to go towards modern.

Secondly handling the typeface for a bit of a challenge in terms of kerning so it would be legible, but with some adjustments here and there and a few test runs, the type ended up being ran integral part of the design itself.