The technique of enhancing the volume and quality of visitors to a website from search engines via organic or search results is known as search engine optimization or SEO. More searchers will visit your company's website if it ranks higher on the Search Engine Result Page (SERP). According to SEO Company Gilbert, SEO experts evaluate how search engines function and what people look for as a marketing technique for enhancing a site's relevancy. The code and structure of a website, content and copywriting, site appearance, and other issues that hinder search engines from indexing your company's website are all part of the SEO process. If search engines do not index your company's website, there is no way for it to get high visibility ranks on search engines. As a result, businesses must pay close attention to SEO and ensure that their websites are correctly indexed by search engines.