CLIENT:
The Crystalline Rose
BRIEF:
The company is a feminine beauty brand focusing on the sale of self care and skin care related products.
Soft and gentle, the brand loves highly feminine designs.
Their target market is young women between 16-30 years of age.
Soft and gentle, the brand loves highly feminine designs.
Their target market is young women between 16-30 years of age.
CHALLENGE:
The challenge is to steer away from overly cliche designs and colors.
To distinguish their branding, they want soft colors and striking text, while still remaining unique and high-end.
To distinguish their branding, they want soft colors and striking text, while still remaining unique and high-end.
Most of all, the company strives to empower women to feel beautiful and confident in themselves.
COLOR PALETTE
The color palette is vibrant and feminine as well as soft and sophisticated.
Primary colors are pearly purple, lavender grey and Tyrian purple.
Purple is a color of luxury, power and ambition as well as creativity, independence and mystery.
Lavender communicates grace, elegance and refinement.
Lavender communicates grace, elegance and refinement.
Grey has a calming effect, neutrality and balance.
Accent colors are harvest gold, red burgundy and white.
Gold is all about courage, passion and success. Women should feel connected to a sense of achievement, esteem and brilliance.
Burgundy enhances passion and power, while white encompasses cleanness, protection, softness and freshness.
SOLUTION:
I tried answering the challenge by researching the cosmetic industry and revisiting the brief as much as necessary in order to maintain a relevant and complementary design to the company's values and mission.
This season the company releases a brand new collection of products called RED ROSE, which comprises of a face serum and body scrub, both infused with an exquisite rose extract for extra care and nourishment, suitable for all skin types.
THANK YOU!
YOU ARE WELCOME TO CONTACT ME AT
LARISASTANUS@GMAIL.COM
