The expansion of reality in the contemporary era gives rise to a synthetic reality. The synthetic will merge with the natural and the human creation for an improvement of the form and the functionality.
The subject brought to a debate is: The conflict between reality and virtuality.
Creating the personal myth or meeting your persona in the digital world, is an experience proposed by the brand as a unique experience. It is intended for the people who want to expand their reality in the virtual space and at the same time want the idea of self-actualization. In the virtual reality, the individual becomes a myth / avatar.
