TRADE SHOW EXHIBITION
UNIQLO IS THE WAY TO GO!
An unmanned booth with a “Harajuku-like shopping district” setting. Vending machines sell Uniqlo’s specially curated fashion bundles which are available for men and women. Uniqlo offers 3 choices of bundles to opt for (per gender) and each choice has a theme for different occasions: formal, casual, chic. Customers can test out their clothing sizes and preferred bundles by using the virtual mirrors which act as a substitute for fitting rooms.
User Journey Map
CONCEPT
The four characters in the Uniqlo logo were combined to make a pattern which was unique and exclusive to this particular exhibition. The second set of diagrams showcases the versatility of Uniqlo. The idea is to have one zone in the center. A circular/oval pathway is then created to promote good space flow throughout the exhibition.
