VINPEARL SAFARI PHU QUOC - BRAND IDENTITY
Customer: Vinpearl Safari
Category: The largest animal care and conservation park in Viet Nam
Location: Phu Quoc, Kien Giang province, Viet Nam
Implementation category: Logo design - Logo standard
VINPEARL SAFARI PARK
Vinpearl Safari is the first ever and the largest Safari-standard semi-wildlife conservation park in Vietnam. Covering an area of hundreds of hectares, this is the shared home of thousands of animals and plants, together with hundreds of the rarest sea creatures in the world. Meeting the rigorous standards of the Safari model, here the animals are cared for and preserved in an open environment, in harmony with nature.
BRAND STORY
Stemming from the mission of providing a "home" and a natural "habitat" for animals, Vinpearl Safari wishes to own an identity that best conveys the core values of the brand. : modern, concise, lively, and brings a sense of wildness and closeness between plants and animals and humans.
IMPLEMENTATION
From the perspective of sales and brand recognition, the Safari logo has done its job very well. Especially, when the target customers of Safari Zoo are mainly families with young children, a logo with bright colors, clear layout, and easy to remember are all essential in the operation process. move and develop. The ATH team who made this logo believe that the right logo is the best logo for the brand.
Icon images
Species diversity is shown directly through images of animals such as lions, elephants, deer, rhinos, representing different classes of mammals, all gathered under the canopy of a large tree. . The animals are all in motion, creating a sense of freedom and bringing life to the brand. The direction of movement of the animals is not random, but shows the design intent: the large space still has many animals waiting for you to explore. In particular, the image of the Vietnamese peanut wing - Vingroup's brand identity is logically combined on the canopy as the typical image representing the bird class.
Color
The main color chosen is the blue - yellow pair. Blue is a symbol of nature, symbolizes growth, freshness and brings a sense of security. Yellow is the color of warm sunshine. The combination of these two colors both attracts visual attention and shows the two most characteristic colors of wild nature.
Font
The font is thick and solid with textures such as cracks created by the claws of wild animals, closely reminiscent of the animal world.
It can be seen that the new receiver of Vinpearl Safari is the truest affirmation of the reputation and design quality of the ATH team when customers trust and choose to deploy their products in practice.
