琥珀 | Amber :: Behance

Amber artwork design Fossil vector visual visual identity

概念 | Concept

“回憶的保存 | 歲月的淬煉 | 歷史的瑰寶 | 未知的探索”

我们希望将此作品【琥珀】所代表的这些品质传达予我们的同窗和观众。在这瞬息万变的社会里，每人的头上与嘴边都挂着
“忘记” 的标签，因此【琥珀】被选为象征对象，被称为可捕捉时间的化石以及记忆的化身，作为毕业制作的主视觉象征。

Amber represents 4 qualities “the preservation of memories | tempering of time | a historical treasure | exploration of the unknown”, qualities we hope to instill into our fellow peers and audiences. In this fast-moving world constantly being fed with new contents, people of our society tend to forget easily. That is why Amber was chosen as the main visual element representation for this project , as it has been called a fossil that traps time or the embodiment of remembrance.

标志 | Logo

白底【色彩 | 灰阶 | 黑字】黑底【色彩 | 白字 | 灰阶】

white background 【coloured | grayscale | black fill】 dark background 【coloured | white fill | grayscale】

视觉元素 | Visual Elements

此制作利用了些比较独特的琥珀化石标本作为视觉元素的参考。能够看到许多原始与早期形态的动植物样本如此完好地被保存在树脂中，真的令人叹为观止，使如今的我们得以一窥起初的生态环境。

Visual elements utilize some of the unique founds but genuine amber fossils’ specimen as references. It is fascinating and breath-taking to see the many proto or early forms of different flora and fauna specimen being so well preserved in solid resin, giving us a peek into history way before our time.

石化蜂蜜系列 | Honey Fossil Series

天然树脂与蜂蜜在视觉上非常相似，而石化过程使琥珀变得非常坚硬，因此该系列被如此称呼。

制作过程中，非常有趣的事是能够将不同的视觉元素搭配与拼凑在一起，同时，也尝试为每块“石化蜂蜜”想出个背景故事。

natural resin looks very much like bee’s honey, and fossilized hardening makes amber rigid, hence the name of the series.
while assembling the visual elements, being able to match different things together and trying to come up with a story behind each piece of ‘honey fossil’ brings a lot of joy and fun.