PEDIGREE DOGSTORE TIMES SQUARE NYC
PEDIGREE Dogstore was a pop-up store in NYC created to benefit dogs shelters around the country. For 2 weeks over 50.000 dog lovers visited the store and all the proceeds went to benefit the PEDIGREE Adoption Drive.
PEDIGREE DOGSTORE ACTIVATIONS
To drive dog lovers to the store we created an art instalation in the middle of Central Park inviting people to visit the store in Times Square.
Street teams distributed tennis balls in dog parks all over NYC also driving people to the store.
M&Ms and PEDIGREE joined forces by creating a Limited Edition M&Ms Dogs Rule pack.
