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BMW & Teatre Wielki - Opera Lab Competition

BMW & Teatre Wielki - Opera Lab Competition
Warsaw, Poland. 2012
Competition  -  Mobile Construction  -  Experience 

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EN  -  The project objective is to develop a mobile pavilion that contains cultural activities of the OperaLab. The form, first, has to communicate an innovative and technology character merged with different art disciplines and promoting the philosophy and identity of BMW and Opera Narodowa and, moreover, must be flexible and easy to assemble. "The wheel" is the result of the most basic image of BMW combined with the cultural principles of the Opera which the pavilion is adapted to each activity may change their morphology and location thanks to a construction system based on the skin of Gina Concept Car of BMW. Being picked up, the pavilion becomes a wheel through the city announcing the next event, being a cultural and social icon.
 
ES  -  El objetivo del proyecto es desarrollar un pabellón itinerante, que albergue las actividades culturales de OperaLab. La forma, por un lado, ha de comunicar un carácter innovador y tecnológico fusionado con diferentes disciplinas de arte y potenciando principalmente la filosofía e identidad de BMW y Opera Narodowa y, por otra parte, ha de ser flexible y de fácil montaje. "The wheel" es el resultado de la imagen mas elemental de BMW combinada con los principios culturales de la Opera en el que el pabellón se adaptada a cada actividad pudiendo variar su morfología y ubicación gracias a un sistema constructivo basado en la piel del Gina Concept Car de BMW. Al estar recogido el pabellón se convierte en una rueda que recorre la ciudad anunciando el próximo evento, constituyendo un icono cultural y social.
 
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Colaborators:
Daniel Lendoiro  -  Anton Armesto
BMW & Teatre Wielki - Opera Lab Competition
Published:

BMW & Teatre Wielki - Opera Lab Competition

The project objective is to develop a mobile pavilion that contains cultural activities of the OperaLab. The form, first, has to communicate an i Read More

Published: