Shèn Tea is a conceptual speciality tea brand. Accross the world, different cultures have their own tea rituals, each with their own traditions, ingredients, ceremonies, and stories.
Each blend of tea is dedicated to a folk tale from a region in the world. Through the ritual of making and drinking this tea, the user goes on an adventure accross the world, experiencing the taste, culture, and stories from that region.
My packaging design includes an icon of the folk tale that is being conveyed. In this instance, I chose the tale of the Phoenix, and designed my packaging around this narrative.Throughout the packaging, the fictional bird is to be seen flickering with orange light - as if it is ready to burst into flames.
