Bacardi Live Whisky Tasting on Amazon
Insight: The Single Malt Whisky market is oversaturated, with over 6,000 results alone in DE.
Challenge: Bring awareness to the DE and UK markets, by educating the customer about the products taste and uniqueness.
Solution: We created a new type of livestream experience to support the exclusive Amazon tasting set, we created the 'Ask a question' feature for our viewers to engage with a whisky master guiding them through the event. This resulted in over 500 questions to the hosts, which was more than could be answered during the live show and 20% of sales to date were during the livestream. Average view duration was 9.2 minutes compared to1-2 minutes as a benchmark. We created landing pages for the countdown, livestream and a post livestream phase. The event also ran on Fire TV and as a Gateway H1 in DE and UK, which was a first mover for a BWS (Beer, Wine & Spirits) partner.
Locales: DE & UK
Role:
- Concept Pitch & Creative Direction
- H1 Design
