A student project at the beginning of my bachelor degree.
We were going to create a campaign that would make people want to give more to charity.
My idea was basically to play with the idea of money that you don’t know you have. I did a lot of research and found out that there were banks that toped-up your total whenever you were using your card. And gave you the "change" back. What if these money had been given to an own charity account?
The visual language of the campaign is based on the Change, as the slogan says, and with both meanings of changing yourself to the better and giving change to charity this became kind of a wordplay.
Using coins and shaping them to the typography was the main idea. I also added different symbols that were representing different kind of charity’s, as the users could choose what charity the money was going to.
The design is minimalistic and with an under slogan "Spend money on yourself, give to charity"
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The different posters placed in a environment
Fictional facebook page for the charity.
Heart gif, wanted to try it out as it could be used as commercial thing on the internet or the television.
