Neolabo is an exclusive distributor of selective care brands, make-up and nail brands. They asked us to design their web store website, which was connected to the main website. This project was given to me during my internship at Radikal agency (Antwerpen, Belgium). 

The clients wanted a simple web shop look, with a feminine feel, translated by both forms and colours. The colourful logo helped me a lot in creating this feeling from the start! Additionally I used oval forms in order to create a softer and gentler look and feel. 

The most important part, however, during the process of designing was the menu structure. IT was important that we kept the primary menu separated by brands. Additionally, under each brand there are more categories, such as “body”, “face” etc.
The rest of the important menu elements were grouped together in the upper right corner. 

In the product detail page I made sure to include all needed elements for the users to get the best idea for each product: Product description, ingredients, brand, name of product, price, reference number, colour swatch, millilitre swatch, quantity and an “Add to cart” button. 

The project was officially finalised after I left Radikal!

Radikal agency IG: https://www.instagram.com/radikal.io/ 

Neolabo website: https://shop.neolabo.be/