Brand design and packaging for Mimo, a company led by a young entrepreneur, creating handmade vegan and organic cookie dough for easy baking at home. Despite being a ready-made product, each Mimo cookie is hand-made.
We wanted to embody the sense of handcraft in the brand identity and design. We want to refer to Mimo’s values of Simplicity, Sustainability, and Nostalgia. The shapes consist of a reminder of the product and the circle is a symbol of the Mimo's mission to create a community.
The materials for social media have been designed with the same color scheme and shapes used in the packaging.
Here we used a cheeky approach with fun texts, cut-out shapes and cut-out pictures.
The packaging for larger orders by businesses was designed in a monochromatic and more serious approach in order to distinguish it from the packaging for privet customers.
