Brand Identity development for GIEHC Water and Sanitation, an NGO.
CHALLENGE
A starting NGO needed a digital Brand Identity focused on their mission, to abord the Complex Humanitarian Emergency of Venezuela in Water.
SOLUTION
Created a brand identity including, the principal logo, logos variations, color palette, flyers, and banners. The logo is inspired by the tree of life, representing the nature and water cycle.
Brand Values: Friendly, Flexible, Minimalist