The Whiteout campaign was created to promote big stock sale of white Nike sneakers.
The brief was to develop brand activations for the campaign, that would encourage customers to buy white Nike sneakers. We've created the naming of the campaign “Whiteout” alongside with the concept for different media. For example, customers were offered to fill their personal Instagram only with white squares for a couple of weeks, so to speak, whiteout their feed for a good white sneakers discount. Or, get a fancy white temporary tattoo from famous tattoo artist SashaUnisex as a gift with the purchase. The keyvisual of the campaign was stylish black and white photos with whiteout paint.
