KROGER BRAND TACO SEASONING

Package Design

Spring 2022

Who doesn't love Taco Tuesday?

This was a re-imagining of Kroger's Taco Seasoning packets - Regular, Mild, and Reduced Sodium.

After going through the sketching phase, I decided to explore a graffiti/textured look.  It adds a lot of fun in an unexpected way which will draw the eye of consumers walking down the product aisles.

Shown below are some of my initial working concepts for the design theme.