When Dell invited State Design to help unveil their newest product: the Thunderbolt Dock Station, we dove deep into the process of transforming the chaos of creative ideas into an elegant and clear communication piece.
Below you can check our visually-documented journey. We hope you enjoy it!
We love seeing behind the curtains, no-makeup, the raw deal. Here's a bit of render greyness for your appreciation! :)
Experimentation and iteration are the secrets to great outputs. Each and every version lay the foundation for the final piece. Here's a bit of our exploration of design and animation for the project.
credits –––––––––––––––––––––––––––––––––––––––––––
Client – Dell
Studio – State Design
Executive Creative Director – Marcel Ziul
Creative Director – Manny Bernardez
Studio – State Design
Executive Creative Director – Marcel Ziul
Creative Director – Manny Bernardez
General Manager – Tais Marcelo
Resources Coordinator – Carolina Briguglio
Head of Production – Krissy Estrada
Executive Producer – Alex Gorodetzki
Producers – Javier Vivas & Juliet Rios
Art Direction – Mau Borba
3D Design – Lamek Felix, Marcel Hita & Mau Borba
3D Animation – Chris Peregom, Lamek Felix & Mau Borba
2D Animation & Comp – Ricardo Perosa
Head of Production – Krissy Estrada
Executive Producer – Alex Gorodetzki
Producers – Javier Vivas & Juliet Rios
Art Direction – Mau Borba
3D Design – Lamek Felix, Marcel Hita & Mau Borba
3D Animation – Chris Peregom, Lamek Felix & Mau Borba
2D Animation & Comp – Ricardo Perosa
