This project came from my editorial design class, and the prompt was to make a viewbook for our school of art. We believe that the existing viewbook does not accurately represent the artistic skill level of the school and would actually deter students from wanting to go to the school. Here is the current viewbook.

As the project manager of this assignment, I got the honor to work with my classmates, Daniel Ishida, Nour Tourky, Adam Kang, and Denise Colombani-Garay.

1. The entire book feels elementary and does not reflect a skillful design/art school.

2. There are too many large text blocks that are unappealing to read.

3. The typography in the headings and body are boring and have issues with kerning.

1. We start off with a strong concept to follow throughout the project, which also acts as a style guide.

2. We create different kinds of text blocks such as bullet points, subheadings, and quotes.

3. We use a fun font and style it to project an idea of playfulness and 

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I asked my classmates to gather the copy text and images for this project so we could organize our spreads before actually designing. Next, we tried experimenting with different fonts for our body text, and we landed on Roboto because it was familiar and provided a canvas for other design elements to show. To add more flavor to the book, we knew we wanted something fun for the headers and eventually found Metaphor. This font isn't totally crazy, but it's just different enough to create visual interest while being familiar.

When we found the font Metaphor, I thought the straight-edginess was a cool design element and believed that we could use that as a design element throughout our project. This cut-out style later inspired us to frame our images in the way you might see it in a scrapbook. In fact, many of our decisions were focused around our display font including the decorations, quotes, and discipline introduction pages.