Art direction project for Raya's 20th anniversary
The video concept was based on continuity and growth, that's why it was shot in a one shot technique in a 360 degrees camera motion to end at the starting point.
The real challenge was to build a set that contains 9 different sections to show the different activities of the company, so a circular model was the chosen idea, sectioned into 9 sections each indicates an activity or sub-activity of Raya's.
Director: Mohamed Elwy
DOP: Ahmed Tarek Bayoumi
Art Director: Nada Sherif
