Energizer® Extreme Performance
INSIGHT
The Energizer® Ultimate Lithium™ batteries are long-lasting
and can perform in extreme temperatures.
CHALLENGE
To show the audience that the batteries are longest-lasting
and perform in extreme conditions.
SOLUTION
An ad campaign to show things powered by these batteries
perform beyond expectations in any situation.
Prints
Retail Display
Batteries will be displayed in the frozen section.
It shows consumers that the battery can withstand extreme temperatures.
Ambient
Wrapping ski resort cable car pole to advertise the batteries’ powerful performance
and ability to withstand extreme temperature.
Lightboxes are placed at snowing locations. The visual of life-size batteries expresses
the power and ability to withstand extreme temperatures.
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