This is a rebrand project for 'A Fresh Tarte', a bakery store from the Netflix series 'You'. I wanted to keep the branding more towards the feminine side. The logo font is fun and curvy, it brings excitement. I have made a primary logo, a secondary logo and a monogram. I have also made a set of cute customer illustrations which are all bakery related. Also designed the packaging boxes which have these quirky lines related to its food contents.
