Blueprinting a Wellness Platform
Product Concept and UX Design
I led a 4-month project at THE MEME to develop a design vision and 2015-2017 strategic roadmap for an OS-level wellness experience connecting across our client's current and anticipated suite of mobile and wearable devices. My responsibilities included client managment and workshop facilitation, generating insights from user interviews, creating overall design strategy and key UX flows, as well as creating and directing detailed UI design and UX storyboarding.