Market of the Future
The festival "Market of the Future" took place in year 2020 in Kunsthaus Graz. With this design concept, our team participated in the pitch for the Festaval branding. Our design follows the motto: "One small step for man, one big step for mankind." The event design is future-oriented, friendly, sustainable and has a high recognition value. Throughout the festival, both the content and the visuals show that even one person can do something to "fix" the future.
Branding Explained
An icon is assigned to each area. The subcategories are provided with additional icons. Icons consist of basic geometric shapes in five different colors, shapes and colors refer to the core themes of the event and are intended to illustrate the modern and innovative character of the festival.
This has resulted in a unique visual concept with a high recognition value that can be used in a variety of ways. Individual elements are variable and can be easily combined.
Social Media Campaign
A lot of social media is planned for the campaign instead of wasteful paper flyers, because everyone would just throw these flyers away. #mycontributiontothefuture - With this hashtag, Instagramers also register to be shown on an LED wall at the festival. The posts from each category are displayed on the wall. We designed the complete social media campaign. Our Instagram Challenge ideas include “Post a photo with your plant”, “I buy locally and sustainably” and “Make new from old”.
