Blue Ridge Bagel Identity Project
Blue Ridge Bagels is a local brunch location in Lynchburg, Virginia. I chose this business because the logo needed to be revamped and updated. I struggled to make the logo look like a bagel and not a donut. It was also difficult to tie in the title and make it represent the company. The Blue Ridge Mountains drawing with the pen tool, in the logo, was a great way to get the image pulled into the brand. The curve line tool was used to make the title within the circle as well as the "est." and the year. The ruler and the alignment was used to line up the text and the information in the head letter.
