Student Project - Advertising Campaign
My solution was to design a series of handouts that would engage the audience and provoke a sense of curiosity to read more.
The first handout:
A box which folds out to a flyer/voucher. The concept was to emphasise the temporary effect of a pain killer in comparison to the long term benefits of acupuncture. The box was intentionally made to resemble a Panadol box but with the name clearly different to catch the attention of the audience and create curiosity. The name 'Panavoid' plays on the name Panadol, emphasising that a pain killer covers pain and avoids addressing the actual cause.
The second handout:
The concept was a bandage with a message screen printed onto the material. By receiving the bandage, curiosity is again invoked in the target audience. The desire to find out more will reveal the message inside and lead the audience to the website.
The third handout:
A flyer with a bandage wrapped around it. The flyer uses the same tagline as the above concept 'Remove pain from your life' while providing more information about the services on the back of the flyer.
