FAMILYMAN
A detective service that ensures your family's happiness
MOODBOARD
Minimal | Modern | Professional | Clean | Transparent
LOGO & TYPOGRAPHY DEVELOPMENT
With the vision to provide a detective service that focuses on family's happiness and protection, the logo was designed based on the symbol of the necktie, which has two meanings: the professionalism of the service and the tie that tightens family's connections.
CONCEPT DEVELOPMENT
The concept is inspired by the image of strings connecting different clues on the detective board. Familyman aims to act as a pivot to clarify and solve clients' concerns by connecting the evidence lines and offering reliable solutions.
From the concept of evidence strings, Familyman logo is dismantled into various strokes (symbolizing evidence pieces) and these strokes are used to construct a special set of code for internal communication called The FM code.
The FM code is then used to develop identity patterns that represent a fast-forward, modern yet realiable and trustworthy brand.
EXECUTION
STATIONERY
SOCIAL MEDIA LAYOUT
PUBLIC POSTER
MOBILE APP
WEBSITE DEMO
THANK YOU FOR WATCHING
This is a personal team project for educational purposes with no commercial uses.
CREDITS:
Photos taken fron Pexels, Unsplash
Mockups taken from Freepik.com
