The Client: Arizona State University's Online Student Government Advocacy Group (OSGAG)
The Ask: In the 2021-2022 academic year, I served as the Director of Graphics and Design for the Online Student Government Advocacy Group. In my capacity, I was responsible for creating graphics to facilitate student outreach, inform students of upcoming events, and increase student engagement.
- Each project must follow Arizona State University brand and marketing guidelines.
- Some designs will require three versions, in alternating brand colors.
- Designs created in conjunction with partner clubs must adhere to partner club design.
- Designs must be simple and large enough to be visible on small devices.
- Designs created will be shared on various social media outlets.
Project: Homecoming Game Watch Party
OSGAG hosted a Home Coming Game Watch Party. Utilizing brand guidelines, I created three graphics for use on Instagram in the requested alternating ASU colors aimed at informing students of the upcoming event to increase engagement.
Project: Trans Week at ASU
Utilizing colors and imagery that captured the spirit of the event, I created a graphic with movement to inform students about an upcoming event related to Trans Week at ASU.
Project: Indigenous Wellness Alliance
In collaboration with the Indigenous Wellness Alliance, utilizing colors and imagery that best conveyed the messages of the event, I created a graphic to inform students about an upcoming event put on by the Indigenous Wellness Alliance.
Project: Native American Heritage Month 2021
I created several graphics in collaboration with the Arizona State Native Americans for Academics, Success, and Unity club.
Each event had a specific goal and each graphic was designed to capture the spirit of each event.
Project: Recruitment
Recruitment was an ongoing project of the OSGAG. Graphics were designed to inform and solicit engagement from new and continuing students. I created multiple graphics, in differing colors, some with movement and some without, to convey a message of openness and to garner interest from prospective OSGAG members.
