Apollo is a unique alternative to meat based on beans. Its production process gives the product characteristic, "meat" fibers. Apollo is not only a full-protein meal that gives the feeling of eating a chicken breast, but also supports our planet.

In cooperation with Apollo and Nowy Ład, we have prepared a rebranding that includes the packaging system, the brand's visual communication system in social media, as well as guidelines for marketing activities.

Our goal was to create a distinctive identity that would reach our target group, i.e. young flexitarians. Has it succeeded? See for yourself