Generally speaking, Type patterns interest many high-end fashion brands which, on the contrary, are rarely used in the Jewelry industry. The majority of typefaces in fashion are feminine since many fashion businesses were and are formed around women's needs for beauty and style. Feminine Typefaces which are showcases of modernity and elegance are designed with a high contrast of thin and thick parts. Some examples are Didot, Bodoni, and Optima. A feature that all these typefaces have in common is being a serif font that conveys a sense of being chic, modern, and of high value. A great example is the Vogue magazine logo. Patterns that are made of Serif typefaces depict a fancy look especially when they are used with a material such as gold (or golden color, finish, coating). Gold, by default, represents luxury and high value in product design. ​​​​​​​