Here are 8 distinct and different approaches to a packaging label for CITRON, a new lemonade drink commissioned by one of my clients that eventually didn't end up going beyond the concept pencil stage. I decided to go ahead and finish them off because I really liked the concepts and wanted to complete each one of these ideas as part of a series. The pencils are down at the bottom of the page if you're interested.
All created in Affinity Designer. Scroll or tap for closer views.
Thanks for scrolling! Message me if you would like to hire me or have any questions. More illustration work can be found at https://www.instagram.com/kevincreative/
