317 Food Rescue
Campaign Design
Spring 2022
A campaign was designed to showcase the extensive research and visual branding of a theoretical organization known as 317 Food Rescue. This campaign features an identity design, outdoor advertisements, poster designs, a meal container label, and a multi-page website.
The motivating factor behind the campaign is the fact that, despite rising food insecurity in the U.S., supermarkets continue to throw away food that is still edible. 317 Food Rescue aims to mitigate this problem by rescuing food locally and repurposing it into simple, nutritious meals to be delivered to places and people in need. Their goal is to create a system for reducing food waste and food insecurity within Marion County that will eventually make a national impact.
