Knack is a Belgian opinion magazine and to an extent of their campaign: “Dare to Doubt”, nocomputer created the tool “Think in colour”. It is an online experience that visualizes your thoughts via fifteen randomized questions based on different parameters such as empathy, open mindedness, flexibility and intellectual curiosity.

The is goal is to urge readers to explore the nuances of opinion, the variety of beliefs, and turn a black and white way of thinking into a colorful train of thought. 

“I see myself as someone who is involved and compassionate”, “I am independent of my environment”, “I choose a job that is exciting and unpredictable”, are some of the questions that you’ll need to answer by choosing a percentage by sliding between “strongly disagree” and “strongly agree”.

We worked together with a psychologist to determine how the 3D-model should react, shape and color itself based on the percentages scored on a question.

After answering the questions, you’ll receive a deeply analyzed overview on your thoughts and why the visualization represents you and is unique to you. The results can be shared on social media afterwards.

Wondering what your mind looks like? Do the test here: https://thinkincolour.eu