Take back your garden
This Brico Dépôt campaign for garden products has its roots in an old insight about human relationships—you don't truly appreciate what you have until it's gone. Things aren't that different in the relationship between you and your garden. If you don't pay attention to her, someone else will definitely do it. You need to use it, or you'll lose it. And this time, your competitors are cute garden animals that also happen to be very good dancers.
A mix of CGI and illustration
For the video ads, we decided that CGI was the best option to showcase our talented garden animals.
In printed and digital materials, we used illustration to show the animals' pure enjoyment of the garden.
Social Media
During the year, Brico's Social Media needed a lot of content. We added illustrated animals to campaign photos or existing product images to approach the different subjects and tie everything together.
Take back your balcony also
Balcony owners were not forgotten. The competition for this small outdoor space is even fiercer: when it's not overcrowded with stuff you don't have a place for, your balcony can become a pigeons' heaven. A special illustration was used to promote Brico's balcony products and encourage people to enjoy it more.
Copywriting, Art Direction: Laura Dragomir
Art Direction: Ramona Damiean
Agency: Headvertising
CGI: Bogdan Lazăr
Illustration: Noper
Project Layout: Adrian Roșu
