“Three Graces” is a new line of extruded crispbreads from Vitebskkhlebprom. A vibrant brand had to be developed that would establish the product on the shelf.

The first step in creating the brand is the Three Graces name, which conveys the emotion we get from eating light and healthy food. The rhythmic nature of the name makes it easy to split it into typographic blocks – we used this technique to create the logo.

The packaging design, with a large and mouth-watering photo of the product in the center of the composition, presents a stylish, modern brand. The infographic with the ingredients on the side of the pack makes it easy to choose a flavor. And the bright colors make these extruded crispbreads stand out on the shelf.