CF Napa Restructures & Redesigns Etude Portfolio
Treasury Wine Estates engaged CF Napa to restructure and refresh their powerhouse brand, Etude. A pioneer in the Carneros AVA known for their exceptional wines, the packaging needed to reflect the high quality of the wine and allow for clear differentiation between offerings.
CF Napa simplified and refreshed the Etude wordmark script for a more elegant expression of the brand name. Modern fonts, type stacks, and a subtly sophisticated color palette were utilized to give the labels a more clean, contemporary sensibility.
Color, technical nomenclature, and label hierarchy varied between tiers and created cues that allowed for greater differentiation and respective increases in price perception. Typography elements were debossed for a letterpressed effect and textural interest.
A thin double border provided the finishing touch and a call back to the previous packaging. Toothy paper stock was used as a foundational way to give the brand an elevated, luxurious feel.
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