Santiago Travel Pop Up Exhibition
The project is to design a temporary structure for a travel exhibition and promotion pop-up to showcase the chosen city Santiago. The site is located at Dataran Merdeka, Kuala Lumpur City Centre with a total area of 3033.27 sq. ft. of the proposed space.
Santiago, Chile is the largest city and capital of Chile (641 sq km) and is surrounded by the Andes mountains and the Chilean Coast Range. Known as one of the most modern cities in Latin America, Santiago boasts a diverse mix of ancient tradition, European influence, metropolitan buildings and landscapes from the wonders of nature. Contrasting features like contemporary spaces with fine art galleries, and downtown which is full of street art juxtaposed with the glowing towers in the financial district, the city is diverse in culture, people, buildings and landscapes.
As Santiago is a city with several complementary elements such as its geographical location being surrounded by mountain ranges, which serve as a contrasting backdrop against the developed city, each area is designed to capture distinctive parts of Santiago that when blended together into an exhibition space, showcases the city’s unique diversity. Hence, this exhibition features a variety of different experiences that one can have when exploring the city.