Greetings from Brico
In May 2020, lockdown and travel restrictions were keeping people homebound.
In May 2020, lockdown and travel restrictions were keeping people homebound.
As summer approached, the possibility of escaping heat (and everything else)
by traveling to the seaside or taking a holiday was practically impossible.
This was the context for Brico Dépôt's new campaing featuring cooling and leisure products.
Taking inspiration from vintage postcards of exotic places, my idea was that any house
or garden could become a cooler weekend destination with the right Brico products.
"Greetings from your LIVING ROOM, the land of breeze on demand."
"Greetings from your GARDEN, the land of the laid-back people."
Copywriting, Art Direction: Laura Dragomir
Art Direction: Ramona Damiean
Agency: Headvertising
Illustration: Noper
Behance Supervisor: Nox
